Submarine Poster Analysis

Submarine is another alternative drama film funded produced by Warp Films and Film4 Productions like This is England. The film follows a 15 year old boy in a year of school focussing on his personal life and new experiences that shape his choices of adulthood. The title film suggests an overwhelming feeling of emotions that often ways you down under the water, like a submarine. Consequently the poster has utilized this fundamental idea and created the impression of the protagonist being submerged under the water. The blue strip that takes up 1/3 of the poster draws the audiences’ attention to the main characters eyes emphasises his vulnerability as a youth in the big wide world. His vacant expression further supports the character's awkward personality which is very relatable for a teenage audience of the same age range (15-17).

However the film is also successfully targeted at the age group of 18-25. As a 'student' age group creative, alternative text appeals to a large proportion of this demographic and therefore by placing the film festival awards such as the London and Toronto Film Festival on the poster confirms its successful 'Indie' and raw nature. By having the reviews at the top of the page this manipulates the conventional layout positioning the title in the right half of the landscape. It could be argued that this is one of the first places the audience will look at as psychological studies reveal that most people look into corners of the rule of 3. This would mean that an audience would either look at Craig Roberts' eyes or the MAR in the bold red text.

The basic block colour scheme links to the simple beauty of the film which is part of the attraction. This cleverly represents the innocence and vulnerability that runs throughout the film.

For my poster using my protagonist's personality as focal point I can really portray the message of my film which has a very correlation with this film Submarine. By using an alternative layout and simple colour scheme I can appeal to my audience of 18-25 without over-complicating the visual and giving an incorrect impression of the film.