This is England Magazine Analysis

 

Unlike main stream magazines this front cover uses a drawing for the main image which is effective in retaining ‘This is England’s’ alternative raw message. The aggressive facial expression of the main character on the front highlights the theme of anger in the film which is reiterated by the word ‘HATE’ in the background and the crude gesture, providing a dramatic element from the genre.

The name of the magazine 'Little White Lies'  is not in a large masthead so instead the front cover prioritizes promoting the film instead of the magazine itself.  The retro and rough ‘The This is England Issue’ print is fairly understated and compliments the simplistic cover as it is in keeping with the dated 80s skinhead vibe which is quintessentially the whole aim if the film.

The strapline ‘Truth & Movies’ suggests to the reader that this magazine looks at films without financial influence from American conglomerates and therefore perhaps portray a more truthful representation of life experiences.   

The cover lines are replaced by the list of cast and director under the heading UK Talent Special. This exposes the names in an understated way as the actors were not massive stars and thus little hype was required unlike the promotion of Keira Knightly for Atonement.

This front cover goes against a lot of the conventions in magazine production as the colour scheme is fairly dark, with no smaller graphics, puffs or cover lines which pushes how an audience receives information about a film. As the magazine is quirky and different, it appeals to an audience who are deliberately trying to find features on This is England rather than having to be drawn in by flashy colours or taglines.

I intend to create an alternative drama film so by creating a front cover that abandons layout conventions, it may attract an audience of students and young adults 18-25 that want a creative and original film.